Valentine, along with Santa Claus, the Easter Bunny and Jack O'Lantern, has been designated in popular, secular culture, as another excuse for the vulgar and common habit of self-indulgence. Indeed, the rather messy reality of the Saint(s) Valentine is all but lost these days where romantic love has been reduced to 'hooking up' and the love of a martyr who has given his life for his faith in Jesus Christ, regarded as 'extreme' at best and at worst 'irrelevant' in a hyper-narcissistic culture.
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